:root {
  --ink: #0a0a0a;
  --charcoal: #393e3f;
  --grey: #747c7d;
  --paper: #f5f2ec;
  --paper-soft: #faf8f4;
  --mist: #e8ebea;
  --line: #cbd4d4;
  --gold: #b89b5e;
  --red: #a91836;
  --red-deep: #6c081d;
  --blush: #f1d5da;
  --white: #fff;
  --display: Didot, "Bodoni MT", "Times New Roman", serif;
  --sans: Lato, Arial, Helvetica, sans-serif;
  --shell: min(1320px, calc(100vw - 64px));
  --section: clamp(88px, 10vw, 168px);
  --ease: cubic-bezier(.22, 1, .36, 1);
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  margin: 0;
  color: var(--charcoal);
  background: var(--paper-soft);
  font-family: var(--sans);
  font-size: 16px;
  line-height: 1.7;
  text-rendering: optimizeLegibility;
  -webkit-font-smoothing: antialiased;
}
body.menu-open { overflow: hidden; }
img { display: block; max-width: 100%; height: auto; }
a { color: inherit; text-decoration: none; }
button, input, textarea { font: inherit; }
button { color: inherit; }
::selection { background: var(--red); color: var(--white); }

.shell { width: var(--shell); margin-inline: auto; }
.section-space { padding-block: var(--section); }
.section-dark { background: var(--ink); color: var(--white); }
.section-paper { background: var(--paper); }
.section-blush { background: var(--blush); }
.section-red { background: var(--red); color: var(--white); }

.skip-link {
  position: fixed;
  top: 12px;
  left: 12px;
  z-index: 99999;
  transform: translateY(-180%);
  padding: 10px 16px;
  background: var(--white);
  color: var(--ink);
}
.skip-link:focus { transform: translateY(0); }

.site-header {
  position: fixed;
  inset: 0 0 auto;
  z-index: 1000;
  isolation: isolate;
  color: var(--white);
  transition: background-color .35s ease, color .35s ease, box-shadow .35s ease;
}
.admin-bar .site-header { top: 32px; }
.site-header.is-scrolled,
body:not(.is-editorial-home) .site-header {
  background: rgba(10, 10, 10, .94);
  backdrop-filter: blur(18px);
  box-shadow: 0 1px rgba(255,255,255,.08);
}
.site-header__inner {
  width: min(1440px, calc(100vw - 48px));
  min-height: 88px;
  margin-inline: auto;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 36px;
}
.brand {
  display: inline-flex;
  align-items: baseline;
  gap: 7px;
  color: var(--white);
  white-space: nowrap;
  line-height: 1;
}
.brand__number { font: 400 36px/1 var(--display); }
.brand__words { font: 400 13px/1 var(--sans); letter-spacing: .28em; text-transform: uppercase; }
.brand__dot { color: var(--gold); }
.site-nav { margin-left: auto; }
.site-nav__list {
  display: flex;
  align-items: center;
  gap: clamp(18px, 2.3vw, 40px);
  margin: 0;
  padding: 0;
  list-style: none;
}
.site-nav__link,
.site-nav__list > li > a {
  position: relative;
  color: var(--white);
  font-size: 12px;
  letter-spacing: .18em;
  text-transform: uppercase;
}
.site-nav__link::after,
.site-nav__list > li > a::after {
  content: "";
  position: absolute;
  inset: auto 0 -7px;
  height: 1px;
  background: var(--gold);
  transform: scaleX(0);
  transform-origin: right;
  transition: transform .3s var(--ease);
}
.site-nav__link:hover::after,
.site-nav__link:focus-visible::after,
.site-nav__list > li > a:hover::after,
.current-menu-item > a::after { transform: scaleX(1); transform-origin: left; }
.site-nav__social { display: none; }
.menu-toggle { display: none; border: 0; background: transparent; }

.eyebrow {
  margin: 0 0 22px;
  color: var(--grey);
  font-size: 11px;
  font-weight: 700;
  letter-spacing: .34em;
  text-transform: uppercase;
}
.eyebrow--gold { color: var(--gold); }
.section-heading { max-width: 830px; }
.section-heading h2,
.page-hero h1,
.archive-hero h1 {
  margin: 0;
  color: var(--ink);
  font: 400 clamp(52px, 7.1vw, 112px)/.94 var(--display);
  letter-spacing: -.045em;
}
.section-heading h2 em,
.page-hero h1 em,
.archive-hero h1 em { color: var(--red); font-weight: 400; }
.section-heading--light h2 { color: var(--white); }
.section-heading--light h2 em { color: var(--gold); }
.lead { font: 400 clamp(23px, 2.25vw, 36px)/1.35 var(--display); color: var(--ink); }
.section-dark .lead { color: var(--white); }

.button {
  display: inline-flex;
  min-height: 52px;
  align-items: center;
  justify-content: center;
  padding: 0 28px;
  border: 1px solid transparent;
  border-radius: 0;
  font-size: 11px;
  font-weight: 700;
  letter-spacing: .19em;
  text-transform: uppercase;
  transition: color .3s ease, background-color .3s ease, border-color .3s ease, transform .3s var(--ease);
}
.button:hover, .button:focus-visible { transform: translateY(-3px); }
.button--light { background: var(--white); color: var(--ink); }
.button--light:hover { background: var(--gold); }
.button--dark { background: var(--ink); color: var(--white); }
.button--dark:hover { background: var(--red); }
.button--red { background: var(--red); color: var(--white); }
.button--red:hover { background: var(--ink); }
.button--ghost-light { border-color: rgba(255,255,255,.6); color: var(--white); }
.button--ghost-light:hover { background: var(--white); color: var(--ink); }
.button-row, .hero-actions { display: flex; flex-wrap: wrap; align-items: center; gap: 14px; }
.text-link {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  padding-bottom: 4px;
  border-bottom: 1px solid var(--ink);
  font-size: 12px;
  font-weight: 700;
  letter-spacing: .14em;
  text-transform: uppercase;
}
.text-link span { transition: transform .25s var(--ease); }
.text-link:hover span { transform: translate(3px,-3px); }
.text-link--light { border-color: var(--white); color: var(--white); }

.reveal {
  opacity: 0;
  transform: translateY(34px);
  transition: opacity .8s var(--ease), transform .8s var(--ease);
}
.reveal.is-visible { opacity: 1; transform: translateY(0); }

/* Home hero */
.hero-editorial {
  position: relative;
  min-height: 100svh;
  display: grid;
  grid-template-columns: minmax(0, 46%) minmax(0, 54%);
  overflow: hidden;
  background: var(--ink);
  color: var(--white);
}
.hero-editorial__copy {
  position: relative;
  z-index: 2;
  display: flex;
  flex-direction: column;
  justify-content: center;
  padding: 150px clamp(34px, 5vw, 96px) 70px;
  background:
    radial-gradient(circle at 20% 75%, rgba(169,24,54,.28), transparent 32%),
    var(--ink);
}
.hero-title {
  margin: 0;
  display: flex;
  align-items: flex-start;
  color: var(--white);
  font: 400 clamp(78px, 10.8vw, 180px)/.78 var(--display);
  letter-spacing: -.075em;
}
.hero-title span { max-width: 5ch; }
.hero-title em { color: var(--gold); font-style: italic; transform: translate(.08em,-.15em); }
.hero-kicker { margin: 32px 0 0; font: italic 400 clamp(28px, 3.2vw, 54px)/1.1 var(--display); }
.hero-intro { max-width: 520px; margin: 22px 0 34px; color: rgba(255,255,255,.68); font-size: 16px; }
.hero-signature { display: flex; gap: 30px; margin-top: 56px; color: var(--gold); font: italic 400 20px/1 var(--display); }
.hero-editorial__visual { position: relative; min-height: 100svh; background: #d6d6d6; }
.hero-editorial__visual::after { content: ""; position: absolute; inset: 0; background: linear-gradient(90deg, rgba(10,10,10,.25), transparent 28%), linear-gradient(0deg, rgba(10,10,10,.5), transparent 26%); }
.hero-editorial__visual img { width: 100%; height: 100%; object-fit: cover; object-position: 50% 17%; }
.hero-editorial__caption { position: absolute; z-index: 2; inset: auto 38px 32px; display: flex; justify-content: space-between; color: rgba(255,255,255,.8); font-size: 10px; letter-spacing: .3em; text-transform: uppercase; }
.hero-editorial__index { position: absolute; z-index: 3; right: 24px; top: 104px; color: rgba(255,255,255,.4); font-size: 10px; letter-spacing: .28em; }

/* Manifesto */
.manifesto { display: grid; grid-template-columns: 1.15fr .85fr; gap: clamp(60px, 10vw, 180px); align-items: start; }
.manifesto__body { padding-top: clamp(80px, 9vw, 140px); }
.manifesto__body p:not(.lead) { max-width: 590px; color: var(--grey); }
.manifesto__body .text-link { margin-top: 24px; }

/* Territory */
.territories .section-heading { margin-bottom: 90px; }
.territory-grid { display: grid; grid-template-columns: repeat(4,1fr); border-top: 1px solid rgba(255,255,255,.16); }
.territory-card { min-height: 300px; padding: 30px 28px; border-right: 1px solid rgba(255,255,255,.16); }
.territory-card:first-child { border-left: 1px solid rgba(255,255,255,.16); }
.territory-card__number { color: var(--gold); font-size: 10px; letter-spacing: .2em; }
.territory-card h3 { margin: 76px 0 18px; font: 400 31px/1.1 var(--display); }
.territory-card p { color: rgba(255,255,255,.55); font-size: 14px; }

/* Fashion story */
.fashion-story { background: var(--paper-soft); overflow: hidden; }
.fashion-story__grid { display: grid; grid-template-columns: 1.15fr .8fr .72fr; grid-template-rows: auto auto; gap: 24px; align-items: start; }
.fashion-story__image { overflow: hidden; background: var(--mist); }
.fashion-story__image img { width: 100%; height: 100%; object-fit: cover; transition: transform 1s var(--ease); }
.fashion-story__image:hover img { transform: scale(1.035); }
.fashion-story__image--large { grid-row: 1 / span 2; height: min(840px, 74vw); }
.fashion-story__text { padding: 58px 22px 40px; }
.fashion-story__text h2 { margin: 0 0 28px; font: 400 clamp(46px, 5.2vw, 84px)/.94 var(--display); letter-spacing: -.04em; color: var(--ink); }
.fashion-story__text h2 em { color: var(--red); }
.fashion-story__text p:not(.eyebrow) { color: var(--grey); margin-bottom: 32px; }
.fashion-story__image--small { height: 380px; }
.fashion-story__image--red { grid-column: 3; height: 520px; }

/* Numbers */
.numbers__intro { display: grid; grid-template-columns: 1fr 1fr; gap: 60px; align-items: end; }
.numbers__intro .eyebrow { grid-column: 1 / -1; margin-bottom: 0; }
.numbers__intro h2 { margin: 0; color: var(--ink); font: 400 clamp(48px, 6vw, 94px)/.95 var(--display); letter-spacing: -.04em; }
.numbers__intro h2 em { color: var(--red); }
.numbers__intro > p:last-child { max-width: 500px; color: var(--grey); }
.numbers__grid { margin-top: 82px; display: grid; grid-template-columns: repeat(4,1fr); }
.stat { min-height: 220px; padding: 34px 28px; border: 1px solid var(--line); display: flex; flex-direction: column; justify-content: space-between; }
.stat + .stat { border-left: 0; }
.stat strong { color: var(--ink); font: 400 clamp(44px, 5vw, 76px)/1 var(--display); }
.stat span { color: var(--grey); font-size: 11px; letter-spacing: .16em; text-transform: uppercase; }
.stat--accent { background: var(--red); border-color: var(--red); }
.stat--accent strong, .stat--accent span { color: var(--white); }
.numbers__note { margin: 28px 0 0; color: var(--grey); font-size: 12px; }

/* Viral case */
.viral-case__grid { display: grid; grid-template-columns: 1fr .72fr; gap: clamp(60px, 10vw, 160px); align-items: center; }
.viral-case__copy h2 { margin: 0; font: 400 clamp(56px, 7.6vw, 118px)/.9 var(--display); letter-spacing: -.05em; }
.viral-case__copy h2 em { color: var(--gold); }
.viral-case__metric { width: fit-content; margin: 48px 0; padding: 24px 34px; background: var(--red); display: flex; align-items: baseline; gap: 12px; }
.viral-case__metric strong { font: 400 52px/1 var(--display); }
.viral-case__metric span { font-size: 11px; letter-spacing: .18em; text-transform: uppercase; }
.editorial-list { margin: 34px 0 42px; padding: 0; list-style: none; border-top: 1px solid rgba(255,255,255,.17); }
.editorial-list li { padding: 18px 0 18px 28px; border-bottom: 1px solid rgba(255,255,255,.17); position: relative; color: rgba(255,255,255,.7); }
.editorial-list li::before { content: ""; position: absolute; left: 0; top: 26px; width: 9px; height: 9px; background: var(--gold); }
.editorial-list--dark { border-color: var(--line); }
.editorial-list--dark li { color: var(--grey); border-color: var(--line); }
.viral-case__visual { position: relative; }
.viral-case__visual::before { content: "+8.6M"; position: absolute; z-index: 2; right: -16px; top: -42px; color: var(--gold); font: italic 400 28px/1 var(--display); }
.viral-case__visual img { width: 100%; max-height: 760px; object-fit: cover; }

/* Book */
.book-feature__grid { display: grid; grid-template-columns: .82fr 1.18fr; align-items: center; gap: clamp(70px, 10vw, 170px); }
.book-feature__visual { display: grid; place-items: center; padding: 70px 30px; background: var(--mist); }
.book-cover { width: min(380px, 82%); aspect-ratio: .68; padding: 42px 32px; color: var(--white); background: linear-gradient(145deg, var(--red-deep), var(--red)); box-shadow: 0 38px 70px rgba(0,0,0,.22); display: flex; flex-direction: column; justify-content: space-between; text-align: center; }
.book-cover p { margin: 0; font-size: 10px; letter-spacing: .3em; text-transform: uppercase; }
.book-cover h2, .book-cover h1 { margin: auto 0 18px; font: italic 400 clamp(46px, 5vw, 76px)/.92 var(--display); }
.book-cover span { padding-top: 24px; border-top: 1px solid rgba(255,255,255,.4); font: italic 400 18px/1.4 var(--display); }
.book-feature__copy h2 { margin: 0 0 34px; color: var(--ink); font: 400 clamp(50px, 6.7vw, 104px)/.92 var(--display); letter-spacing: -.05em; }
.book-feature__copy h2 em { color: var(--red); }
.book-feature__copy > p:not(.eyebrow) { max-width: 660px; color: var(--grey); font-size: 18px; }
.book-feature blockquote { margin: 38px 0; padding-left: 26px; border-left: 2px solid var(--gold); color: var(--ink); font: italic 400 25px/1.45 var(--display); }

/* Partner */
.partner-feature__grid { display: grid; grid-template-columns: 1fr .72fr; gap: clamp(70px, 10vw, 170px); align-items: center; }
.partner-feature__copy h2 { margin: 0 0 30px; color: var(--ink); font: 400 clamp(52px, 6.8vw, 104px)/.92 var(--display); letter-spacing: -.05em; }
.partner-feature__copy h2 em { color: var(--red); }
.partner-feature__copy p:not(.eyebrow) { max-width: 600px; margin-bottom: 34px; color: #62585a; }
.partner-feature__visual { position: relative; }
.partner-feature__visual img { width: 100%; }
.partner-feature__seal { position: absolute; right: -48px; bottom: 42px; width: 120px; aspect-ratio: 1; border-radius: 50%; background: var(--ink); color: var(--white); display: grid; place-items: center; text-align: center; font: italic 400 18px/1.2 var(--display); transform: rotate(9deg); }

/* Offers */
.offers .section-heading { margin-bottom: 82px; }
.offers__grid { border-top: 1px solid var(--line); }
.offer-row { min-height: 112px; display: grid; grid-template-columns: 80px minmax(220px,.65fr) 1fr; align-items: center; gap: 24px; border-bottom: 1px solid var(--line); }
.offer-row > span { color: var(--gold); font-size: 10px; letter-spacing: .2em; }
.offer-row h3 { margin: 0; color: var(--ink); font: 400 clamp(25px, 2.2vw, 34px)/1.2 var(--display); }
.offer-row p { margin: 0; color: var(--grey); }
.offers__cta { margin-top: 48px; text-align: right; }

/* Journal */
.journal .section-heading { margin-bottom: 72px; }
.journal-grid { display: grid; grid-template-columns: repeat(3,1fr); gap: 28px; }
.journal-card { min-width: 0; }
.journal-card__image { display: block; overflow: hidden; aspect-ratio: .82; background: var(--mist); }
.journal-card__image img { width: 100%; height: 100%; object-fit: cover; transition: transform .9s var(--ease); }
.journal-card:hover .journal-card__image img { transform: scale(1.04); }
.journal-card__body { padding: 26px 4px 0; }
.journal-card__body .eyebrow { margin-bottom: 12px; }
.journal-card h3 { margin: 0 0 12px; color: var(--ink); font: 400 clamp(27px, 2.4vw, 38px)/1.08 var(--display); }
.journal-card h3 a:hover { color: var(--red); }
.journal-card p:not(.eyebrow) { color: var(--grey); font-size: 14px; }
.journal-card .text-link { margin-top: 12px; }

/* Contact CTA */
.contact-cta { min-height: 720px; display: grid; grid-template-columns: .75fr 1.25fr; background: var(--ink); color: var(--white); }
.contact-cta__image { overflow: hidden; min-height: 720px; }
.contact-cta__image img { width: 100%; height: 100%; object-fit: cover; object-position: 50% 35%; filter: grayscale(1) contrast(1.08); }
.contact-cta__copy { display: flex; flex-direction: column; justify-content: center; padding: 90px clamp(44px, 9vw, 150px); }
.contact-cta__copy h2 { margin: 0 0 30px; font: 400 clamp(54px, 7vw, 110px)/.91 var(--display); letter-spacing: -.05em; }
.contact-cta__copy h2 em { color: var(--gold); }
.contact-cta__copy p:not(.eyebrow) { max-width: 600px; color: rgba(255,255,255,.65); margin-bottom: 34px; }
.contact-cta__copy .button { align-self: flex-start; }

/* Generic page heroes */
.page-hero { min-height: 830px; padding-top: 88px; background: var(--ink); color: var(--white); }
.page-hero--split, .page-hero--collab { display: grid; grid-template-columns: 1.12fr .88fr; }
.page-hero__copy { padding: clamp(150px, 16vw, 240px) clamp(36px, 8vw, 130px) 90px; display: flex; flex-direction: column; justify-content: center; }
.page-hero__copy h1 { color: var(--white); }
.page-hero__copy h1 em { color: var(--gold); }
.page-hero__copy p:not(.eyebrow) { max-width: 610px; color: rgba(255,255,255,.65); font-size: 18px; }
.page-hero__visual { min-height: 742px; overflow: hidden; background: #22343b; }
.page-hero__visual img { width: 100%; height: 100%; object-fit: cover; }
.page-hero--collab .page-hero__visual { background: var(--red); }
.page-hero--collab .page-hero__visual img { object-position: center top; }
.page-hero__copy .button { align-self: flex-start; margin-top: 24px; }

/* About */
.story__columns { margin-top: 80px; display: grid; grid-template-columns: .9fr 1.1fr; gap: clamp(60px, 10vw, 160px); }
.story__columns p { margin-top: 0; }
.story__columns > div p { color: var(--grey); }
.quote-panel { padding: 110px 0; }
.quote-panel p { max-width: 1100px; margin: 0; font: italic 400 clamp(40px, 5.5vw, 86px)/1.06 var(--display); }
.quote-panel span { display: block; margin-top: 28px; color: var(--gold); font-size: 11px; letter-spacing: .2em; text-transform: uppercase; }
.expertise { display: grid; grid-template-columns: .72fr 1.28fr; gap: clamp(60px, 9vw, 150px); align-items: center; }
.expertise__image img { width: 100%; }
.expertise__copy h2 { margin: 0 0 54px; color: var(--ink); font: 400 clamp(48px, 6vw, 92px)/.94 var(--display); }
.expertise__copy h2 em { color: var(--red); }
.numbered-list { margin: 0; padding: 0; list-style: none; border-top: 1px solid var(--line); }
.numbered-list li { display: grid; grid-template-columns: 70px 1fr; gap: 20px; padding: 24px 0; border-bottom: 1px solid var(--line); }
.numbered-list li > span { color: var(--gold); font-size: 10px; letter-spacing: .2em; }
.numbered-list h3 { margin: 0 0 4px; color: var(--ink); font: 400 28px/1.2 var(--display); }
.numbered-list p { margin: 0; color: var(--grey); }
.audience__grid { display: grid; grid-template-columns: 1fr 1fr; gap: 80px; align-items: end; }
.audience h2 { margin: 0; color: var(--ink); font: 400 clamp(54px, 6vw, 92px)/.94 var(--display); }
.audience h2 em { color: var(--red); }
.audience__facts { display: grid; grid-template-columns: 1fr 1fr; }
.audience__facts div { min-height: 150px; padding: 22px; border: 1px solid var(--line); display: flex; flex-direction: column; justify-content: space-between; }
.audience__facts div:nth-child(even) { border-left: 0; }
.audience__facts div:nth-child(n+3) { border-top: 0; }
.audience__facts strong { color: var(--ink); font: 400 40px/1 var(--display); }
.audience__facts span { color: var(--grey); font-size: 10px; letter-spacing: .16em; text-transform: uppercase; }
.contact-banner .shell { text-align: center; }
.contact-banner h2 { margin: 0 auto 42px; max-width: 1000px; font: 400 clamp(50px, 7vw, 108px)/.94 var(--display); }
.contact-banner h2 em { color: var(--gold); }

/* Portfolio */
.portfolio-hero { min-height: 100svh; display: grid; grid-template-columns: .88fr 1.12fr; background: var(--ink); color: var(--white); }
.portfolio-hero__copy { padding: 160px clamp(40px, 7vw, 110px) 80px; display: flex; flex-direction: column; justify-content: center; }
.portfolio-hero__copy h1 { margin: 0; font: 400 clamp(70px, 9vw, 142px)/.85 var(--display); letter-spacing: -.06em; }
.portfolio-hero__copy h1 em { color: var(--gold); }
.portfolio-hero__copy > p:last-child { color: rgba(255,255,255,.58); letter-spacing: .22em; text-transform: uppercase; font-size: 11px; }
.portfolio-hero__image { min-height: 100svh; overflow: hidden; }
.portfolio-hero__image img { width: 100%; height: 100%; object-fit: cover; }
.portfolio-filters { display: flex; flex-wrap: wrap; gap: 8px; margin-bottom: 48px; }
.portfolio-filters button { padding: 11px 19px; border: 1px solid var(--line); background: transparent; cursor: pointer; font-size: 10px; letter-spacing: .18em; text-transform: uppercase; }
.portfolio-filters button:hover, .portfolio-filters button.is-active { background: var(--ink); color: var(--white); border-color: var(--ink); }
.portfolio-grid { display: grid; grid-template-columns: repeat(3,1fr); gap: 24px; align-items: start; }
.portfolio-item { margin: 0; transition: opacity .35s ease, transform .35s ease; }
.portfolio-item.is-hidden { display: none; }
.portfolio-item--feature { grid-column: span 2; grid-row: span 2; }
.portfolio-item__button { width: 100%; padding: 0; border: 0; background: transparent; text-align: left; cursor: zoom-in; }
.portfolio-item__button img { width: 100%; aspect-ratio: .76; object-fit: cover; }
.portfolio-item--feature .portfolio-item__button img { aspect-ratio: 1.05; }
.portfolio-item figcaption { display: flex; justify-content: space-between; gap: 16px; padding: 14px 0 24px; border-bottom: 1px solid var(--line); }
.portfolio-item figcaption span { color: var(--gold); font-size: 10px; letter-spacing: .16em; text-transform: uppercase; }
.portfolio-item figcaption strong { color: var(--ink); font: 400 18px/1.2 var(--display); text-align: right; }
.partner-portfolio__grid { display: grid; grid-template-columns: 1fr .72fr; gap: 100px; align-items: center; }
.partner-portfolio h2 { margin: 0 0 28px; font: 400 clamp(58px, 7vw, 110px)/.92 var(--display); }
.partner-portfolio h2 em { color: var(--gold); }
.partner-portfolio p:not(.eyebrow) { color: rgba(255,255,255,.62); max-width: 540px; margin-bottom: 34px; }
.partner-portfolio img { width: 100%; }
.lightbox { position: fixed; z-index: 9999; inset: 0; padding: 40px; background: rgba(0,0,0,.94); display: grid; place-items: center; }
.lightbox[hidden] { display: none; }
.lightbox img { max-height: calc(100vh - 80px); max-width: calc(100vw - 80px); object-fit: contain; }
.lightbox__close { position: absolute; right: 24px; top: 18px; border: 0; background: transparent; color: var(--white); font: 300 42px/1 var(--sans); cursor: pointer; }

/* Collaboration */
.brand-value .section-heading { margin-bottom: 78px; }
.brand-value__grid { display: grid; grid-template-columns: repeat(2,1fr); border-top: 1px solid var(--line); border-left: 1px solid var(--line); }
.brand-value__grid article { min-height: 270px; padding: 34px; border-right: 1px solid var(--line); border-bottom: 1px solid var(--line); }
.brand-value__grid span { color: var(--gold); font-size: 10px; letter-spacing: .2em; }
.brand-value__grid h3 { margin: 72px 0 12px; color: var(--ink); font: 400 34px/1.1 var(--display); }
.brand-value__grid p { margin: 0; color: var(--grey); }
.performance-strip { padding: 58px 0; }
.performance-strip__grid { display: grid; grid-template-columns: repeat(4,1fr); }
.performance-strip__grid div { padding: 10px 30px; border-right: 1px solid rgba(255,255,255,.3); display: flex; flex-direction: column; }
.performance-strip__grid div:last-child { border-right: 0; }
.performance-strip strong { font: 400 54px/1 var(--display); }
.performance-strip span { margin-top: 12px; font-size: 10px; letter-spacing: .18em; text-transform: uppercase; }
.formats .section-heading { margin-bottom: 70px; }
.formats__grid { display: grid; grid-template-columns: repeat(3,1fr); border-top: 1px solid var(--line); border-left: 1px solid var(--line); }
.format-card { min-height: 260px; padding: 30px; border-right: 1px solid var(--line); border-bottom: 1px solid var(--line); }
.format-card span { color: var(--gold); font-size: 10px; }
.format-card h3 { margin: 70px 0 12px; color: var(--ink); font: 400 29px/1.1 var(--display); }
.format-card p { margin: 0; color: var(--grey); font-size: 14px; }
.collab-types { display: grid; grid-template-columns: .78fr 1.22fr; gap: clamp(60px, 10vw, 160px); align-items: center; }
.collab-types__visual img { width: 100%; }
.collab-types h2 { margin: 0 0 38px; color: var(--ink); font: 400 clamp(54px, 6.4vw, 98px)/.94 var(--display); }
.collab-types h2 em { color: var(--red); }
.natyv-collab__grid { display: grid; grid-template-columns: 1fr .7fr; gap: 100px; align-items: center; }
.natyv-collab h2 { margin: 0 0 30px; color: var(--ink); font: 400 clamp(58px, 7vw, 110px)/.9 var(--display); }
.natyv-collab h2 em { color: var(--red); }
.natyv-collab p:not(.eyebrow) { color: #65595c; max-width: 600px; margin-bottom: 34px; }
.natyv-collab img { width: 100%; }

/* Book page */
.book-hero { min-height: 100svh; padding-top: 88px; display: grid; grid-template-columns: .82fr 1.18fr; background: var(--ink); color: var(--white); }
.book-hero__cover { display: grid; place-items: center; padding: 80px 40px; background: #171717; }
.book-cover--large { width: min(500px, 78%); }
.book-hero__copy { padding: 130px clamp(44px, 9vw, 150px); display: flex; flex-direction: column; justify-content: center; }
.book-hero__copy h2 { margin: 0 0 30px; font: 400 clamp(58px, 7.5vw, 116px)/.9 var(--display); }
.book-hero__copy h2 em { color: var(--gold); }
.book-hero__copy p:not(.eyebrow) { max-width: 680px; color: rgba(255,255,255,.65); }
.book-hero__copy .lead { color: var(--white); }
.book-hero__copy .button { align-self: flex-start; margin-top: 24px; }
.book-story { display: grid; grid-template-columns: .7fr 1.3fr; gap: clamp(70px, 11vw, 180px); align-items: center; }
.book-story__image img { width: 100%; filter: grayscale(1); }
.book-story h2 { margin: 0 0 34px; color: var(--ink); font: 400 clamp(58px, 7vw, 108px)/.92 var(--display); }
.book-story h2 em { color: var(--red); }
.book-story p:not(.eyebrow) { color: var(--grey); max-width: 650px; }
.book-story blockquote { margin: 36px 0; color: var(--ink); font: italic 400 29px/1.4 var(--display); }
.book-chapters .section-heading { margin-bottom: 70px; }
.book-chapters__grid { display: grid; grid-template-columns: repeat(3,1fr); }
.book-chapters article { min-height: 320px; padding: 34px; border: 1px solid var(--line); }
.book-chapters article + article { border-left: 0; }
.book-chapters span { color: var(--gold); font-size: 10px; }
.book-chapters h3 { margin: 92px 0 14px; color: var(--ink); font: 400 36px/1.1 var(--display); }
.book-chapters p { color: var(--grey); }
.book-quote { padding: 120px 0; text-align: center; }
.book-quote p { margin: 0 auto 38px; font: italic 400 clamp(48px, 7vw, 104px)/1 var(--display); }

/* Contact */
.contact-page { min-height: 100svh; padding-top: 88px; display: grid; grid-template-columns: .82fr 1.18fr; background: var(--ink); color: var(--white); }
.contact-page__intro { padding: 130px clamp(38px, 7vw, 110px); }
.contact-page__intro h1 { margin: 0 0 28px; font: 400 clamp(62px, 7.5vw, 116px)/.9 var(--display); letter-spacing: -.05em; }
.contact-page__intro h1 em { color: var(--gold); }
.contact-page__intro > p:not(.eyebrow) { max-width: 520px; color: rgba(255,255,255,.64); }
.contact-details { margin-top: 64px; border-top: 1px solid rgba(255,255,255,.16); }
.contact-details > div { padding: 20px 0; border-bottom: 1px solid rgba(255,255,255,.16); display: grid; grid-template-columns: 110px 1fr; gap: 20px; }
.contact-details span { color: var(--gold); font-size: 10px; letter-spacing: .16em; text-transform: uppercase; }
.contact-details a, .contact-details p { margin: 0; color: var(--white); }
.contact-page__form { padding: 130px clamp(38px, 7vw, 110px); background: var(--paper-soft); color: var(--ink); }
.editorial-form { display: grid; gap: 28px; }
.form-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 24px; }
.editorial-form label { display: grid; gap: 8px; }
.editorial-form label > span { color: var(--grey); font-size: 10px; font-weight: 700; letter-spacing: .16em; text-transform: uppercase; }
.editorial-form input:not([type="checkbox"]), .editorial-form textarea { width: 100%; padding: 12px 0; border: 0; border-bottom: 1px solid var(--line); border-radius: 0; background: transparent; color: var(--ink); outline: none; }
.editorial-form input:focus, .editorial-form textarea:focus { border-color: var(--red); }
.editorial-form textarea { resize: vertical; }
.editorial-form .consent { grid-template-columns: 20px 1fr; align-items: start; gap: 12px; }
.editorial-form .consent input { margin-top: 6px; accent-color: var(--red); }
.editorial-form .consent span { letter-spacing: 0; text-transform: none; font-weight: 400; font-size: 12px; }
.editorial-form .button { justify-self: start; border: 0; cursor: pointer; }
.form-honeypot { position: absolute !important; left: -99999px !important; }
.form-message { margin-bottom: 26px; padding: 15px 18px; border: 1px solid; font-size: 14px; }
.form-message--success { border-color: #52745e; background: #e9f4ec; color: #31543b; }
.form-message--error { border-color: var(--red); background: #fbecef; color: var(--red-deep); }
.contact-social .section-heading { margin-bottom: 60px; }
.contact-social__grid { display: grid; grid-template-columns: repeat(3,1fr); }
.contact-social__grid a { min-height: 190px; padding: 26px; border: 1px solid var(--line); display: flex; flex-direction: column; justify-content: space-between; }
.contact-social__grid a + a { border-left: 0; }
.contact-social__grid span { color: var(--gold); font-size: 10px; letter-spacing: .18em; text-transform: uppercase; }
.contact-social__grid strong { color: var(--ink); font: 400 28px/1.2 var(--display); }
.contact-social__grid em { align-self: flex-end; color: var(--red); }

/* Blog & generic */
.archive-hero { padding: 190px 0 100px; background: var(--ink); color: var(--white); }
.archive-hero h1 { color: var(--white); max-width: 1000px; }
.archive-hero h1 em { color: var(--gold); }
.archive-hero p:not(.eyebrow), .archive-description { max-width: 660px; margin-top: 30px; color: rgba(255,255,255,.62); }
.journal-grid--archive { grid-template-columns: repeat(3,1fr); row-gap: 80px; }
.navigation.pagination { margin-top: 70px; }
.nav-links { display: flex; gap: 10px; }
.page-numbers { min-width: 42px; height: 42px; padding: 0 13px; border: 1px solid var(--line); display: inline-flex; align-items: center; justify-content: center; font-size: 12px; }
.page-numbers.current, .page-numbers:hover { background: var(--ink); color: var(--white); border-color: var(--ink); }
.single-editorial__header { padding-top: 190px; padding-bottom: 70px; max-width: 1050px; }
.single-editorial__header h1 { margin: 0; color: var(--ink); font: 400 clamp(52px, 7vw, 108px)/.95 var(--display); letter-spacing: -.04em; }
.single-editorial__header .lead { max-width: 800px; color: var(--grey); }
.single-editorial__featured { width: min(1320px, calc(100vw - 64px)); max-height: 760px; margin: 0 auto 80px; overflow: hidden; }
.single-editorial__featured img { width: 100%; height: 100%; object-fit: cover; }
.entry-content { max-width: 760px; margin-inline: auto; color: #4d5354; font-size: 18px; }
.entry-content > * + * { margin-top: 1.45em; }
.entry-content h2, .entry-content h3 { color: var(--ink); font-family: var(--display); font-weight: 400; line-height: 1.1; }
.entry-content h2 { font-size: clamp(38px, 5vw, 66px); }
.entry-content h3 { font-size: clamp(28px, 3.5vw, 44px); }
.entry-content a { color: var(--red); text-decoration: underline; text-underline-offset: 3px; }
.entry-content blockquote { margin: 48px 0; padding: 28px 0 28px 28px; border-left: 2px solid var(--gold); color: var(--ink); font: italic 400 28px/1.4 var(--display); }
.entry-content img { width: auto; max-width: 100%; }
.single-editorial__footer { padding: 70px 0 120px; max-width: 760px; }
.generic-page { min-height: 400px; }
.not-found { min-height: 100svh; display: grid; grid-template-columns: 1fr 1fr; background: var(--ink); color: var(--white); }
.not-found__copy { padding: 170px clamp(40px, 8vw, 120px) 80px; display: flex; flex-direction: column; justify-content: center; }
.not-found h1 { margin: 0 0 30px; font: 400 clamp(78px, 10vw, 160px)/.82 var(--display); }
.not-found h1 em { color: var(--gold); }
.not-found__copy .button { align-self: flex-start; margin-top: 20px; }
.not-found__image { min-height: 100svh; }
.not-found__image img { width: 100%; height: 100%; object-fit: cover; }

/* Footer */
.site-footer { overflow: hidden; background: var(--ink); color: var(--white); }
.site-footer__marquee { overflow: hidden; padding: 26px 0; border-top: 1px solid rgba(255,255,255,.12); border-bottom: 1px solid rgba(255,255,255,.12); white-space: nowrap; }
.site-footer__marquee > div { width: max-content; display: flex; gap: 70px; animation: marquee 25s linear infinite; }
.site-footer__marquee span { font: italic 400 34px/1 var(--display); color: rgba(255,255,255,.82); }
.site-footer__marquee span:nth-child(even) { color: var(--gold); }
@keyframes marquee { to { transform: translateX(-50%); } }
.site-footer__grid { padding: 90px 0 70px; display: grid; grid-template-columns: 1.4fr .8fr .7fr 1.1fr; gap: 60px; }
.footer-statement { margin: 0; font: 400 clamp(38px, 4vw, 64px)/.95 var(--display); }
.footer-heading { margin: 0 0 22px; color: var(--gold); font-size: 10px; letter-spacing: .22em; text-transform: uppercase; }
.footer-menu, .footer-links { margin: 0; padding: 0; list-style: none; }
.footer-menu li + li, .footer-links li + li { margin-top: 10px; }
.footer-menu a, .footer-links a { color: rgba(255,255,255,.68); font-size: 13px; }
.footer-menu a:hover, .footer-links a:hover { color: var(--white); }
.footer-copy { color: rgba(255,255,255,.58); font-size: 13px; }
.site-footer__bottom { padding: 22px 0 30px; border-top: 1px solid rgba(255,255,255,.12); display: flex; justify-content: space-between; gap: 20px; color: rgba(255,255,255,.42); font-size: 10px; letter-spacing: .08em; text-transform: uppercase; }

@media (max-width: 1120px) {
  :root { --shell: min(100% - 48px, 1120px); }
  .site-header__inner { width: calc(100% - 32px); position: relative; }
  .brand, .menu-toggle { position: relative; z-index: 3; }
  .menu-toggle { display: inline-flex; align-items: center; gap: 12px; color: var(--white); cursor: pointer; }
  .menu-toggle__label { font-size: 10px; letter-spacing: .2em; text-transform: uppercase; }
  .menu-toggle__lines { width: 26px; display: grid; gap: 6px; }
  .menu-toggle__lines span { display: block; height: 1px; background: currentColor; transition: transform .3s ease; }
  .menu-toggle[aria-expanded="true"] .menu-toggle__lines span:first-child { transform: translateY(3.5px) rotate(45deg); }
  .menu-toggle[aria-expanded="true"] .menu-toggle__lines span:last-child { transform: translateY(-3.5px) rotate(-45deg); }
  .site-nav { position: fixed; inset: 0; z-index: 2; width: 100vw; min-height: 100vh; min-height: 100dvh; padding: 130px 38px max(50px, env(safe-area-inset-bottom)); background-color: #0a0a0a !important; opacity: 0; visibility: hidden; pointer-events: none; overflow-y: auto; overscroll-behavior: contain; transform: translateY(-18px); transition: opacity .35s ease, transform .35s var(--ease), visibility .35s; }
  .site-nav.is-open { opacity: 1; visibility: visible; pointer-events: auto; transform: translateY(0); }
  body.menu-open .site-header { background-color: #0a0a0a; backdrop-filter: none; -webkit-backdrop-filter: none; }
  .site-nav__list { display: block; }
  .site-nav__item, .site-nav__list > li { border-bottom: 1px solid rgba(255,255,255,.12); }
  .site-nav__link, .site-nav__list > li > a { display: block; padding: 14px 0; font: 400 clamp(34px, 7vw, 62px)/1 var(--display); letter-spacing: -.02em; text-transform: none; }
  .site-nav__link::after, .site-nav__list > li > a::after { display: none; }
  .site-nav__social { display: flex; gap: 24px; margin-top: 38px; color: var(--gold); font-size: 10px; letter-spacing: .18em; text-transform: uppercase; }
  .territory-grid { grid-template-columns: repeat(2,1fr); }
  .territory-card:nth-child(3) { border-left: 1px solid rgba(255,255,255,.16); }
  .fashion-story__grid { grid-template-columns: 1fr 1fr; }
  .fashion-story__image--large { grid-row: 1 / span 2; }
  .fashion-story__image--red { grid-column: 2; }
  .numbers__grid { grid-template-columns: repeat(2,1fr); }
  .stat:nth-child(3) { border-left: 1px solid var(--line); border-top: 0; }
  .stat:nth-child(4) { border-top: 0; }
  .formats__grid { grid-template-columns: repeat(2,1fr); }
  .site-footer__grid { grid-template-columns: 1.4fr 1fr 1fr; }
  .site-footer__grid > div:last-child { grid-column: 2 / -1; }
}

@media (max-width: 820px) {
  :root { --shell: calc(100vw - 32px); --section: 84px; }
  .admin-bar .site-header { top: 46px; }
  .site-header__inner { min-height: 72px; }
  .brand__number { font-size: 30px; }
  .hero-editorial { min-height: auto; grid-template-columns: 1fr; }
  .hero-editorial__copy { min-height: 78svh; padding: 132px 24px 62px; }
  .hero-title { font-size: clamp(86px, 25vw, 142px); }
  .hero-editorial__visual { min-height: 72svh; }
  .hero-editorial__caption { inset-inline: 18px; }
  .manifesto, .story__columns, .expertise, .audience__grid, .viral-case__grid, .book-feature__grid, .partner-feature__grid, .contact-cta, .page-hero--split, .page-hero--collab, .partner-portfolio__grid, .collab-types, .natyv-collab__grid, .book-hero, .book-story, .contact-page, .not-found { grid-template-columns: 1fr; }
  .manifesto__body { padding-top: 0; }
  .territories .section-heading { margin-bottom: 56px; }
  .territory-grid { grid-template-columns: 1fr; }
  .territory-card, .territory-card:first-child, .territory-card:nth-child(3) { border-left: 1px solid rgba(255,255,255,.16); }
  .territory-card { min-height: 230px; }
  .territory-card h3 { margin-top: 48px; }
  .fashion-story__grid { grid-template-columns: 1fr 1fr; gap: 12px; }
  .fashion-story__image--large { grid-column: 1 / -1; grid-row: auto; height: 115vw; }
  .fashion-story__text { grid-column: 1 / -1; padding: 44px 0; }
  .fashion-story__image--small, .fashion-story__image--red { height: 58vw; grid-column: auto; }
  .numbers__intro { grid-template-columns: 1fr; gap: 30px; }
  .numbers__grid { grid-template-columns: 1fr 1fr; margin-top: 54px; }
  .stat { min-height: 165px; padding: 22px 16px; }
  .stat strong { font-size: clamp(36px, 10vw, 54px); }
  .viral-case__visual { order: -1; }
  .viral-case__visual img { max-height: 620px; object-fit: cover; }
  .book-feature__visual { padding: 48px 20px; }
  .partner-feature__seal { right: -4px; bottom: 14px; width: 96px; }
  .offer-row { grid-template-columns: 46px 1fr; padding: 20px 0; }
  .offer-row p { grid-column: 2; }
  .journal-grid, .journal-grid--archive { grid-template-columns: 1fr; gap: 62px; }
  .journal-card__image { aspect-ratio: 1.02; }
  .contact-cta__image { min-height: 540px; }
  .contact-cta__copy { padding: 82px 24px; }
  .page-hero, .page-hero__visual { min-height: auto; }
  .page-hero__copy { min-height: 75svh; padding: 145px 24px 70px; }
  .page-hero__visual { height: 75svh; }
  .quote-panel { padding: 82px 0; }
  .expertise__image { max-height: 700px; overflow: hidden; }
  .audience__facts { margin-top: 20px; }
  .portfolio-hero { min-height: auto; grid-template-columns: 1fr; }
  .portfolio-hero__copy { min-height: 68svh; padding: 135px 24px 60px; }
  .portfolio-hero__image { min-height: 78svh; }
  .portfolio-grid { grid-template-columns: 1fr 1fr; gap: 12px; }
  .portfolio-item--feature { grid-column: 1 / -1; }
  .performance-strip__grid { grid-template-columns: repeat(2,1fr); row-gap: 36px; }
  .performance-strip__grid div:nth-child(2) { border-right: 0; }
  .formats__grid { grid-template-columns: 1fr; }
  .book-hero__cover { min-height: 78svh; }
  .book-hero__copy { padding: 85px 24px; }
  .book-chapters__grid { grid-template-columns: 1fr; }
  .book-chapters article + article { border-left: 1px solid var(--line); border-top: 0; }
  .contact-page__intro, .contact-page__form { padding: 120px 24px 76px; }
  .contact-page__form { padding-top: 76px; }
  .form-grid { grid-template-columns: 1fr; }
  .contact-social__grid { grid-template-columns: 1fr; }
  .contact-social__grid a + a { border-left: 1px solid var(--line); border-top: 0; }
  .archive-hero { padding: 150px 0 80px; }
  .single-editorial__header { padding-top: 150px; }
  .single-editorial__featured { width: calc(100vw - 32px); }
  .entry-content { width: calc(100vw - 32px); font-size: 17px; }
  .site-footer__grid { grid-template-columns: 1fr 1fr; padding-top: 70px; }
  .site-footer__brand { grid-column: 1 / -1; }
  .site-footer__grid > div:last-child { grid-column: 1 / -1; }
  .site-footer__bottom { flex-direction: column; }
}

@media (max-width: 520px) {
  .hero-actions, .button-row { align-items: stretch; flex-direction: column; }
  .hero-actions .button, .button-row .button { width: 100%; }
  .hero-signature { justify-content: space-between; }
  .numbers__grid { grid-template-columns: 1fr; }
  .stat + .stat, .stat:nth-child(3), .stat:nth-child(4) { border-left: 1px solid var(--line); border-top: 0; }
  .portfolio-grid { grid-template-columns: 1fr; }
  .portfolio-item--feature { grid-column: auto; }
  .portfolio-item--feature .portfolio-item__button img { aspect-ratio: .76; }
  .brand-value__grid { grid-template-columns: 1fr; }
  .performance-strip__grid { grid-template-columns: 1fr; }
  .performance-strip__grid div { border-right: 0; border-bottom: 1px solid rgba(255,255,255,.3); padding-block: 22px; }
  .audience__facts { grid-template-columns: 1fr; }
  .audience__facts div:nth-child(even), .audience__facts div:nth-child(n+3) { border-left: 1px solid var(--line); border-top: 0; }
  .site-footer__grid { grid-template-columns: 1fr; }
  .site-footer__brand, .site-footer__grid > div:last-child { grid-column: auto; }
}

@media (prefers-reduced-motion: reduce) {
  *, *::before, *::after { scroll-behavior: auto !important; animation-duration: .01ms !important; animation-iteration-count: 1 !important; transition-duration: .01ms !important; }
  .reveal { opacity: 1; transform: none; }
}